Not So Super Bowl
For many, Super Bowl Sunday is one of the most anticipated days of the year. Personally, I think it should be a National holiday, but we all know that will not happen. The Seahawks and Broncos played one of the most boring championships in recent history.
Regardless of whether you are sports fan or not, the Super Bowl draws the most viewers of any television program year after year. I wouldn’t doubt if half of those viewers are only tuning in for the commercials. Over the past few years though, the commercials have become predictable to say the least.
When you turn on the TV for the big game, there will be the same companies selling the same products. You can always count on M&Ms to make an appearance, while Doritos chips have fans create their commercials, a strategy that has worked wonders for the company. Some “huge” blockbuster movie will debut a trailer, and the station hosting the Super Bowl will show its own promotions for its shows. The most obvious of the commercials are of course vehicles and beer.
On a night where the game had very few remarkable highlights (unless you’re a Seahawks fan, then congratulations), and an MVP who will probably be the most forgettable in recent years, the commercials were on the same mediocre level. Sure, there were a few bright spots, but there were no commercials that stood out as “the best.” I could count the notable ones on my fingers.
Seth MacFarlane, alongside his animated bear, Ted, got things started before the game. He was not permitted a spot during the game because the preview for his new movie, “A Million Ways to Die in the West,” was not “family friendly.” Which makes me want to see it even more!
Tim Tebow delivered a child. For all we know it could have been his, but that is highly, highly, highly, doubtful. I don’t know what that has to do with a phone company though…
Stephen Colbert played off of the Wonderful Pistachio ads twice in the matter of two minutes. The first was slightly funnier, but both were pretty good.
Budweiser touched the heart yet again, this time in a story about the friendship of a puppy and a horse. It was awesome. There’s really not much else I can say.
And then my personal favorite, the Dannon Oikos Greek Yogurt commercail. The commercial was a Full House reunion of sorts. John Stamos being the lady’s man he is, spilled yogurt on his crotch, just as his lady friend was about to take action, Bob Saget and Dave Coulier abruptly informed Stamos that the yogurt would stain his pants.
Overall, Super Bowl XLVIII was horrible. Both the commercials and the game itself were a disappointment. Hopefully next year everyone will up their game instead of being total sell-outs, specifically Peyton Manning. I bet his new Buick wouldn’t have snapped the ball over his head when he called an audible on the first play of the game…
Ted Merlino • Feb 3, 2014 at 9:49 pm
Love the closing…agree on the best commercials (Budweiser and yogurt), although I think Budweiser could combine with the yogurt and see what happens…take care…Dad