I woke up Saturday morning feeling refreshed and ready to dive in head first. After grabbing the ever so important Starbucks and grazing the continental breakfast, I headed to the keynote address. Given by Mary Henige, director of Social Media and Digital Communications of General...

Soon after I arrived in Philadelphia on Friday I headed to my first session, Big Ideas on a Small Budget. This session was geared more towards PRSSA chapters planning events with little to no budgets. However, I saw it as an opportunity to learn more about staying within budget...

Session 3 October 26, 2013 2:45 p.m. – 3:45 p.m. There are three concepts that make your personal brand: who you think you are, others perception of you, and what you do and say. This was the basis of Jason Mollica’s CEO of You: Creating Your Personal Brand session....

Session 2 October 26, 2013 1:30 p.m. – 2:30 p.m. After we grabbed a quick bite for lunch, we headed to the Congress Room on the Fourth Floor for our first Professional Development Workshop: F.A.M.E PR, with the ever so wonderful Nicole Garner. Nicole is the CEO of The...

Session 1 Saturday October 26, 2013 9 a.m. – 11:30 a.m. Rise and shine wake up call at 6:45 a.m.! We headed downstairs for the Continental Breakfast to grab a muffin and enjoy some Starbucks coffee. Then it all began. Our first session was the Welcome, Keynote Address,...

Friday October 25, 2013 We kicked off the PRSSA National Conference with The Ivy Lee Club Opening Night Celebration! We arrived at 8 p.m. and danced the night away. They served Philly cheesesteaks, pretzels from the famous Philly Pretzel Factory, and handed out fedoras and...