Session 3
October 26, 2013
2:45 p.m. – 3:45 p.m.

There are three concepts that make your personal brand: who you think you are, others perception of you, and what you do and say. This was the basis of Jason Mollica’s CEO of You: Creating Your Personal Brand session. Jason’s session was definitely one of my favorites during the conference. He really inspired me to create a personal brand and showed me how to do so.

“You, and only you, can control your brand” was one of the quotes that stuck out to me. This is so unbelievable true. You are the only person responsible for yourself. You are the only person who can extend your brand to others.

You must give off a credible image of yourself. You must be trustworthy, honest, transparent, and responsible. Being trustworthy is the key to your personal brand. Trust is so essential because you are showing your reliability. It takes years to build and seconds to destroy. Honesty is another important key factor in your personal brand. People have to believe that you are honest; therefore you have to be honest. In any and all circumstances. If you don’t have trust and honesty, you can’t have a personal brand.

Transparency is important within your personal brand also. You have to be open and authentic. You also have to be responsible. You must be able to take control of yourself. Take control of your life.

Social media helps support your personal brand, also. Clean up your Facebook, Twitter, Instagram, etc. Build up your LinkedIn and connect with people from all over the world.

Social media helps support your personal brand, so set yourself apart from everyone else. People will remember you by something you did, wore, said…be unique and stand out. An employer will remember the girl who reads every issue of Vogue or the guy with the awesome bow tie collection, rather than the student with a 4.0 GPA.

So get yourself out there. Create your personal brand by finding something that sets you apart from everyone else.

If you want Jason Mollica’s powerpoints used in the session, they can be found on the PRSSA website. Also, follow him on twitter @JasMolllica for great advice and inspiration for your personal brand!

Also – follow me on twitter (@teadv) to follow along with my experience at the conference!