October 28, 2013 12:20 p.m. - 2 p.m. Today we went to the Career Development Session. It was really exciting because there were a lot of PR agencies and firms there. We walked in with our resumes and business cards and were ready to take care of business. We...

Session 6 October 27, 2013 3:30 p.m. – 4:30 p.m. Our last and final session for the Conference was looking into Entertainment PR with the Senior VP (Tammy Golihew) and the Director, Publicity Initiatives (Jeff Tobler). The two oversee more than...

Session 5 October 27, 2013 11:00 a.m. – 12:00 p.m. Today we learned how to Spice Up Our Presentation Skills with John V. Trahan! There are 3 P’s of Presentations: People, Purpose, and Passion. If you don’t have these three P’s your presentations...

Session 4 October 26, 2013 4:00 p.m. – 5:00 p.m. Scott Mirkin, President of ESM Productions, gave us an insider view to Event Planning. I was really excited for this session because Event Planning is ultimately what I want to do. Scott stated...

Session 3 October 26, 2013 2:45 p.m. – 3:45 p.m. There are three concepts that make your personal brand: who you think you are, others perception of you, and what you do and say. This was the basis of Jason Mollica’s CEO of You: Creating Your...

Session 2 October 26, 2013 1:30 p.m. – 2:30 p.m. After we grabbed a quick bite for lunch, we headed to the Congress Room on the Fourth Floor for our first Professional Development Workshop: F.A.M.E PR, with the ever so wonderful Nicole Garner....

Session 1 Saturday October 26, 2013 9 a.m. – 11:30 a.m. Rise and shine wake up call at 6:45 a.m.! We headed downstairs for the Continental Breakfast to grab a muffin and enjoy some Starbucks coffee. Then it all began. Our first session was...

Friday October 25, 2013 We kicked off the PRSSA National Conference with The Ivy Lee Club Opening Night Celebration! We arrived at 8 p.m. and danced the night away. They served Philly cheesesteaks, pretzels from the famous Philly Pretzel Factory, and...